From the course: Maximizing Your Reach: Proven Mobile Marketing Techniques
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Find the right audience
From the course: Maximizing Your Reach: Proven Mobile Marketing Techniques
Find the right audience
With more people than ever using their mobile devices to access information, having a mobile marketing strategy is crucial for any business. But how can you effectively market to your mobile consumer if you don't even know who they are in the first place? In this lesson, I'm going to show you specific tools and techniques that will help you identify and reach your mobile audience, making it easier and faster to build high performing mobile campaigns. The first tool is Google Analytics, one of the most powerful tools for analyzing website traffic. By setting up tracking on your website, you can gain insight into how many visitors are coming from mobile devices, what pages they are visiting, and what percentage of those visitors are downloading a piece of content, purchasing an item, or filling out a form to learn more. Then you can use this information to tailor your mobile marketing strategy to your audience's preferences. The next tool to use is meta insights. Meta insights provides…
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