From the course: Mastering SEO: How to Develop a Superior SEO Strategy
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Running an SEO audit
From the course: Mastering SEO: How to Develop a Superior SEO Strategy
Running an SEO audit
If you want to play SEO detective, an audit is the best place to start discovering what is truly wrong with your site and its content. People who run SEO audits at the beginning of an SEO program are more likely to find issues which could be affecting the visibility of your website and search results. When they're fixed, a website can usually get shown in search results faster, resulting in more traffic and sales are conversions. Like email newsletter sign ups. I'll walk through the beginning stages of creating an audit. First, gather data by doing an audit crawl. Start by downloading screaming frog. Yes, that's its real name. And then enter the website that you want to run an audit in. There are several tools available that will run an audit for you, but screaming frog is the easiest to use and provides the most complete data. It does have a free account level, but that caps how many pages it analyzes, so it's usually worth getting the paid version unless you are working on a really…
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