From the course: Mastering SEO: How to Develop a Superior SEO Strategy
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Components of SEO audits
From the course: Mastering SEO: How to Develop a Superior SEO Strategy
Components of SEO audits
You would never start a new home improvement project without a checklist or inventory of what materials you currently have, right? That's exactly what audits are for SEO projects, they allow the marketer to take stock of a website's current SEO to create a starting point for one time and ongoing improvements. I'll go over what makes up an SEO audit and why each component is important to the overall progress of your SEO goals. The SEO audit usually includes two things a list of one time fixes that need to be done and a list of ongoing recommendations that are going to improve a website's online presence. Usually these lists are in Excel with an accompanying word or PDF document that outlines what was found during the audit and what needs to be improved and what is doing well one time and ongoing fixes are usually sorted by priority. From this needs to be done immediately to this can be done over the course of a next quarter to six months. For the one time fixed checklist, some of the…
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