From the course: Mastering Ideas and Script Writing for Short-Form Content
Join today to access over 25,200 courses taught by industry experts.
Context
From the course: Mastering Ideas and Script Writing for Short-Form Content
Context
Now let's move on to context. After the hook, you want to clearly introduce yourself and establish why viewers should care about this video. This step is essential because it builds credibility and trust. Your audience needs to feel connected to you and understand your perspective. And here's what you need to do when setting context. First, you want to briefly introduce yourself and your experience, or you could share why this topic is important or personally meaningful, or clearly outline what viewers can expect from this video. You can say something like, "Hi, I'm Sam, a freelancer who spent years battling burnout and finally learned how to balance work and rest effectively." Or you can say, "Hey, my name is Mia, and after struggling with anxiety, I've discovered techniques that transform my mental health." Or another example could be, "I'm Jordan, a productivity coach who once wasted hours every day procrastinating. Now, I teach others how to stay focused."
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.