From the course: Marketing Virtual and Hybrid Events
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Video marketing for your event
From the course: Marketing Virtual and Hybrid Events
Video marketing for your event
- Using videos in your event marketing is one of the best ways to get people excited to attend. Creating video content allows prospective attendees to really get a feel for the energy of your event. While there are many opportunities to use video, here are three ways to get started. First, start with a video that explains what to expect at the event. This can include a glimpse of what they can learn, who's speaking, and networking opportunities. Make sure this video creates excitement and buzz that will encourage your viewers to attend. I also recommend having people involved in the event make videos so attendees get a different perspective. If you have featured speakers, have them create a video where they share their excitement for speaking while giving insights on what people can learn from their talk. For example, here's a video from my friend William Hung sharing details about an upcoming event. - Hey everyone, this…
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