From the course: Marketing Virtual and Hybrid Events
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Showcase your virtual event live
From the course: Marketing Virtual and Hybrid Events
Showcase your virtual event live
- You've worked hard to set up, promote, and pack your event. Now you're ready to go live. Even when your virtual event is live you should continue your marketing efforts. During the live event it's important to create buzz and excitement about what's happening. This will make people who aren't there curious about the event and it'll pique their interest for attending a future event because no one wants to feel that fear of missing out. Here's some things I recommend for highlighting your virtual event while it's happening. If your event is free I definitely recommend live streaming the event so even more people can jump in and participate. This gives an opportunity for people who didn't know about the event or didn't sign up on time a chance to join in. Facebook Live is a great place to stream your event because most people are already on Facebook so it doesn't require someone to sign up for something new or to…
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