From the course: Marketing Virtual and Hybrid Events
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Leverage social media profiles
From the course: Marketing Virtual and Hybrid Events
Leverage social media profiles
- The positive impact of social media marketing starts even before the event begins. It's the largest form of word of mouth that you can use to both grow your attendance and get people involved. Here's some things you can do on social media to take your event to the next level. First, let's start with Facebook. Facebook has a robust events feature that allows you to customize an event page. Here you can include the event title and details such as time and place. You can also add a detailed description that includes information about your hybrid event and how to attend both in person and online. There's also a space to directly link your digital registration page. Another benefit of Facebook events is that it allows you to easily invite your friends. Depending on their personal privacy settings when someone RSVPs, the event will also show up on their friends' newsfeeds for additional visibility. Encouraging people to…
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