From the course: Marketing Virtual and Hybrid Events
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Generate positive event testimonials
From the course: Marketing Virtual and Hybrid Events
Generate positive event testimonials
- Testimonials are a compelling and authentic way to grow your business and events, and they also allow you to gain feedback so you can improve future events. I highly recommend collecting testimonials and encouraging people to give them during or immediately after the event. The sooner you can get the testimonial, the more compelling they will be. You can also use them in your event recap for future marketing. There are three types of testimonials I recommend you can collect to benefit your event. The first is a written testimonial online. This is something people can write on an online review platform. You can directly ask for testimonials by giving them an exact link to your Google reviews or your Facebook reviews page. Next, you can ask for a written testimonial through a feedback forum. You can do this by providing an optional feedback forum with a place to write a testimonial for in-person attendees and the…
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