From the course: Marketing Virtual and Hybrid Events
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Engage your virtual event audience
From the course: Marketing Virtual and Hybrid Events
Engage your virtual event audience
- And now that your event is in full swing, it's time to focus on engaging your audience so they have a wonderful experience. Your positive impact on attendees will increase the chances that they'll share the experience with others and attend future events, making your marketing efforts more seamless. Here are three ways to engage your virtual audience by making the event interactive. Ask questions that allow you to get to know your audience. By doing so, they become more engaged and your audience will also get to know each other, which personalizes the event experience. Since the audience can see each other's answers, they get a sense of comradery when they see others answering questions the same way as them, and it's also good to see who has different perspectives so they can learn from each other. Here's an example from a virtual event I hosted when I was teaching a webinar about LinkedIn. Very early on, I asked the…
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