From the course: Marketing Tools: Social Media
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Discover the value of Zoho
From the course: Marketing Tools: Social Media
Discover the value of Zoho
- [Instructor] In this chapter of the course, we're going to discuss fully-fledged multipurpose social media management suites. That is third-party tools that allow you to manage multiple social media networks at once. The first tool that I want to talk about is Zoho. Zoho has been around since the early 2000s, and has clearly cemented itself as one of the top players in the market. If you go to the products dropdown on Zoho's website, you'll notice a variety of solutions that come as part of the package. These applications have evolved far beyond simple social media management to include sales, finance, HR, and legal. Under the Marketing section, Zoho offers a wide range of features, such as full-fledged social media management, the ability to create and manage email campaigns, running surveys to gather customer insights, building websites from the ground up, and using automation to automate marketing tasks for efficiency. If you select the Social section, you'll find more detailed…
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