From the course: Marketing Tools: Automation
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Adobe Marketo Engage overview - MailChimp Tutorial
From the course: Marketing Tools: Automation
Adobe Marketo Engage overview
- [Instructor] If you're part of an enterprise company that, well, hasn't moved beyond automating emails Adobe's Marketo Engage might be worth a look. Marketo is an enterprise ready marketing platform that lends itself nicely to teams familiar with email marketing, but are now ready to tackle the entire customer journey. You'll find more insights at marketo.com. And, as with most, enterprise marketing software, you'll find that it'll check all of the key boxes in terms of its feature set. Now, there are a few key areas where it pulls ahead. The first is with predictive content. Here, Marketo is going to automatically crawl your website and find your most valuable assets. And this allows you to immediately deploy those in a really efficient and scalable way. Next, is account profiling. Marketo is going to combine vast data sets to better understand your target customer. And this is really helpful as you begin to understand…
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