From the course: Marketing Strategy: Competitive Intelligence
Join today to access over 25,300 courses taught by industry experts.
Observe competitor marketing and selling processes
From the course: Marketing Strategy: Competitive Intelligence
Observe competitor marketing and selling processes
- We've all been through a bad customer experience. Maybe it was difficult to navigate a brand's website or no one greeted you when you walked in a store. Sound familiar? Is anyone keeping score? You can. Part of analysis is direct observation, how your competition treats customers. It could begin with coupons or offers driving customers to their websites or into stores. You, too, should go through the process, scoring the level of understanding, care, efficiency and effectiveness as a customer would. I've created a scorecard to rate customer experience. To follow along, you can download the Exercise file. After the exercise, you'll have scored competitors in these areas, clarity of messaging and usefulness of the offer, amount of assistance as you learn about the product, online experience, and the simplicity of navigation, level of product testing or product trials available, access to customer service support. If you're observing in-store interactions, then you'll want to evaluate…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.