From the course: Marketing Strategy: Case Studies from Leading Brands

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Building a loyal community: Crumbl Cookies

Building a loyal community: Crumbl Cookies

From the course: Marketing Strategy: Case Studies from Leading Brands

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Building a loyal community: Crumbl Cookies

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- [Speaker] A long lasting relationship with your customers doesn't happen through transactions. Building a loyal community that customers want to participate in is how brands foster genuine connections that drive exponential growth. A customer community is a destination, usually online, where people gather to connect with each other, discuss shared interests, and react to a brand's products or services. Started and moderated by a brand, every community is unique, given the subject matter will differ and where customers come together will vary. Whether it's a LinkedIn group, Discord server, or email list. For Crumbl Cookies, a gourmet cookie delivery and takeout company, they've cultivated a highly engaged customer community excited about the cookie flavors they release weekly. To date, they've amassed over 3 million followers on TikTok and over a million on Instagram, generating hundreds of thousands of views on almost every video they share. I interviewed Mai Pham, senior director…

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