From the course: Marketing Strategy: Build Customer Loyalty
Join today to access over 25,300 courses taught by industry experts.
Understand "head loyal" customers
From the course: Marketing Strategy: Build Customer Loyalty
Understand "head loyal" customers
- [Narrator] Have you recently made a big purchase from a brand you like? How did you go about research and deciding to buy? Head loyalty is commitment towards a brand that has worked in the past and that you believe will do so again. Toyota's reliability, quality and durability appeal to Head Loyals. Toyotas last longer than other cars and therefore maintain higher resale values. This makes buying a Toyota a low-risk proposition, perfect for head loyalty. Head Loyals are interested in news about their preferred categories and the brands within them. And they engage with information and data. A prospective Toyota Highlander hybrid customer may consider other brands that also offer hybrid or EV technology and similar energy efficiency. They're likely to compare based on performance and they'll be interested in knowing what other brands offer. They'll ask friends about their experience, but they'll also want to get…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.