Marketing Metrics: Maximize Your Marketing Spending
With Christina Inge
Liked by 67 users
Duration: 47m
Skill level: Beginner + Intermediate
Released: 2/13/2025
Course details
In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—guides you through the essentials of using marketing metrics to boost your campaign effectiveness and measure ROI precisely. Explore critical topics such as key performance indicators (KPIs), customer lifetime value (LTV), conversion metrics, and the impact of data-driven marketing strategies. Learn how to analyze marketing data to improve product development, recruitment efforts, and employee engagement through practical scenarios and real-world examples. Find out how to use AI-driven tools for marketing analysis and automate your reporting processes. Plus, discover how to align marketing efforts with your business goals, optimize your strategies, foster a data-centric culture within your organization, and create a cohesive strategy to drive business growth. When you complete this course, you’ll be ready to start applying advanced marketing metrics to achieve measurable results.
Skills you’ll gain
Earn a sharable certificate
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Michael PETER
Michael PETER
Head, Digital and Solutions Development @Axa Mansard Investments | Did Product Management with a Difference @Interswitch Group | Digital…
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Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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