Marketing Foundations: Value Proposition Development
With Chris Goward
Liked by 1,348 users
Duration: 36m
Skill level: Intermediate
Released: 11/9/2017
Course details
Your value proposition—which clearly defines what makes your offering unique, and motivates prospects to buy and remain loyal—is one of the most crucial components of your marketing. In this course, join Chris Goward as he walks through how to craft a great value proposition. Chris first discusses the importance of the value proposition, and helps you determine how your prospects perceive the features and benefits of your product or service. He also showcases the components of a great value proposition by defining its tangible features, and showing examples of how to use intangible benefit tactics to drive your growth marketing. Plus, he goes into the importance of understanding price, cost, and the power of free. By the end of this course, you'll have a framework to create your own exceptional value propositions.
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- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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