Marketing Foundations: The Marketing Funnel
With Brad Batesole
Liked by 2,738 users
Duration: 1h 18m
Skill level: Beginner
Released: 1/16/2018
Course details
Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation for understanding the customer's journey on the path to purchase. It's a model all customers experience and it's incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed. Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel and evolve it to meet the changing needs of your business and your buyer.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Bonventure W.
Bonventure W.
CSPO || Digital Banking Channels || Banking Operations || AI Enthusiast ||
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Contents
What’s included
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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