From the course: Marketing Communications
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Motivate your employee brand champions
From the course: Marketing Communications
Motivate your employee brand champions
- You need an army of employee ambassadors out there advocating for you and your brand, but this isn't something that you can task your employees with. You must earn their ambassadorship. So, how do you do that? It begins with education and creating an environment of inclusion. Cultivate an atmosphere that encourages employees to become active participants in your brand, offline and online. If they understand what you're trying to accomplish and play an instrumental part, then suddenly you have a whole team of employees invested in your marketing success. Employees need to know their contributions are wanted and valued, and if you want employees to act as ambassadors, then you'll need to open the opportunity to people outside of your PR and marketing departments. There are many ways employees can become powerful ambassadors for your brand, but how do you get your employees to become more interested in acting as champions, especially online? There are five ways to identify and motivate…
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