From the course: Marketing Communications
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Enhance your SEO in your marketing communications
From the course: Marketing Communications
Enhance your SEO in your marketing communications
- As a marketer, your website and all of your content needs to be search ready or search engine optimized. That's SEO. In other words, you're using an approach that helps your content and any news and information you create to be found by people who use search engines. Today, that's pretty much everyone. Consumers are constantly searching to find products, services, news, information, entertainment, and more. A more official definition of search engine optimization is your strategies and tactics to increase the amount of people who will visit your website by reviewing a higher placement of your content in the search engine results pages, or SERP. When your search engine optimized, then search engines such as Google, Bing, Yahoo, and others will recognize your content, and organically, your content rises toward the top of the search results pages. Frankly, after a few pages, consumers simply abandon their search results. Here are some basic SEO program tips to help you to be found…
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