From the course: Marketing Communications
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Build your email marketing strategy
From the course: Marketing Communications
Build your email marketing strategy
- Although social media and mobile technologies are more popular than ever, people still rely heavily on email as a preferred form of communication. However, what lands in someone's email inbox has to be meaningful and from a trusted source. With a deluge of daily messages, it's very easy to hit the Delete button or get annoyed when you receive anything that looks like spam from an unwanted source. When you're strategic about your email marketing, you can be more targeted and cost effective with your communications, you're also opening up another channel to help reach your business goals, which could include brand awareness, keeping your brand and messaging top of mind and in front of your customers and important constituents. Product awareness, sharing the latest updates, enhancements, and news about your product to keep your customers informed, create sales conversions, using your email marketing as a channel to drive action, creating a quicker path to sales through your website…
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