From the course: Marketing Automation: How to Build a Successful Campaign

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Lead generation

Lead generation

From the course: Marketing Automation: How to Build a Successful Campaign

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Lead generation

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A Swiss Army knife, a tool belt, one of those pens with a highlighter on the other end, marketing automation software. What are these all have in common? They're built with multiple uses. All right. Marketing automation is not a physical product, but it has multiple uses for growing your business. In this lesson, I'm going to cover one of the most popular uses of marketing automation, lead generation, which makes sense since your main job as a marketer is to drive leads. Lead generation is the act of identifying and nurturing prospects for your product or service. You should be able to understand and deliver these three lead generation campaigns in your role. One of the most popular is the welcome series. This is a series of automated emails that you can send to a cold prospect list, like one generated from a conference list or by gathering names from an online search. The main point of this campaign is to follow the no-like trust method to turn those cold prospects into warm leads…

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