From the course: Marketing Analytics in Action: Drive Growth and Communication with Data Insights

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Fostering a growth mindset and psychological safety

Fostering a growth mindset and psychological safety

From the course: Marketing Analytics in Action: Drive Growth and Communication with Data Insights

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Fostering a growth mindset and psychological safety

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- [Instructor] We can always improve. That's what growth mindset is in a nutshell. Analytics tells you where your marketing results are, but it doesn't tell you how big of an impact you can eventually make. The opposite of a growth mindset is a fixed one, the belief that abilities are static and can't be changed or improved. The outcomes generated by your practice of marketing analytics in action is growth. The data illuminates the levers and the pulleys at your disposal that you can fine-tune to make those improvements. This way, teams are effective at communicating and collaborating and open to new ideas. It encourages patience and curiosity, self-awareness and emotional IQ. Here are a few tips to strengthen your growth mindset. The first is to embrace challenges. Challenges can either be seen as a setback or a brand new opportunity for growth. The second is to learn from the data and to get smarter every single day. Just as a seafarer can use the night sky to stay on track, you can…

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