From the course: Marketing Analytics Foundations

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Next steps to succeed in marketing analytics

Next steps to succeed in marketing analytics

From the course: Marketing Analytics Foundations

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Next steps to succeed in marketing analytics

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- Congratulations, you've finished the course. Now you are better equipped to track the success of your marketing programs, communicate data effectively throughout your organization, and track the metrics that truly measure your success. To continue learning, please check out my books, "Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies" from Kogan Page and "Marketing Analytics: A Comprehensive Guide" from FlatWorld. You can get both at marketingmetricsbook.com. You can follow me on LinkedIn and get my newsletter at thoughtlight.net. Finally, join the Marketing Metrics Association at marketingmetricsassociation.org to connect with like-minded marketers who use data, learn the latest best practices, and occasionally get some product discounts. Marketing analytics have transformed marketing, allowing us to focus precisely on consumers who want to connect with our brands, get real-time insights on how well each element of our marketing is working, and…

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