Thanks to this course, I now feel confident combining funnel analysis with GA4 data to pinpoint and fix the biggest friction points in our conversion journey. Deborah’s four-step process is clear, efficient, and super actionable. Plus, the five-line smart hypothesis formula has made it easier than ever to structure, test, and optimize every step of the funnel
Marketing Analytics: Decoding the Conversion Funnel for Revenue Growth
With Deborah O'Malley
Liked by 182 users
Duration: 1h 35m
Skill level: Intermediate
Released: 9/18/2024
Course details
This course equips you with an essential toolkit to find and fix the leaks in your sales funnel. You’ll get actionable, easy-to-use strategies that will help you improve your conversion rate, capture more leads, and directly boost revenue. Gain practical, insider techniques from instructor Deborah O’Malley, an expert optimizer, on how to perform funnel analysis, identify weak points in the funnel, and implement targeted solutions to grow your business. By the end of this course, you’ll be equipped with both the strategic understanding and the tactical competencies required to optimize customer journeys as well as take advantage of previously missed monetization opportunities. Now is the time to future-proof your conversion workflow for amplified growth. Are you ready to crack the conversion optimization code with this complete funnel mapping playbook?
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Lena Naz Bilak
Lena Naz Bilak
Global Marketing Strategist 🐅 | FMCG & B2B Specialist | Driving Brand Growth & Digital Transformation Across EMEA
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Michael Pilolla
Michael Pilolla
Non-Techie AI Trainer/Consultant | Product Marketer | Copywriter... “In a time of drastic change, it is the learners who inherit the future.” –…
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
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