From the course: Market Research: Quantitative

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Making inferences from market research survey data

Making inferences from market research survey data

From the course: Market Research: Quantitative

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Making inferences from market research survey data

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- [Instructor] Alright, so you've got your data, you've spotted trends, you've connected the dots. Now it's time for the big question. What do we do with all of this information? This is where making inferences comes in. You're taking your story, your numbers, and you're translating them into recommendations that actually move the needle. It's more than just recognizing patterns. It's asking yourself, what's my next move? What is the logical step once I follow the story of my data? For example, let's say you've discovered that parents with kids under 18 love a scheduling feature that makes their lives easier, but non-parents are totally ambivalent. What do you do with that info? Do you focus on marketing it directly to parents, or do you rethink your product roadmap and offer something that appeals to non-parents like more customization or flexibility. Or focus on another more profitable demographic altogether? The magic happens when you take a helicopter view of your data, and you…

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