From the course: Market Research: Qualitative

Unlock this course with a free trial

Join today to access over 25,200 courses taught by industry experts.

ROI and cost savings from qualitative research

ROI and cost savings from qualitative research

From the course: Market Research: Qualitative

Start my 1-month free trial Buy for my team

ROI and cost savings from qualitative research

“

- [Instructor] Did you know that companies that deeply understand their customers can outperform their competitors by a staggering 85% in sales growth? It's not just about gaining insights, it's about driving significant business results. My clients tell me that even getting buy-in to conduct qualitative research at their companies can, sometimes, be a challenge though, because many business leaders don't understand the value if there aren't numbers associated with data. That's why in this video, I am going to arm you with the latest data and case studies you need to demonstrate to your company's decision makers that qualitative research isn't an expense. It's an investment that pays off big time in many different areas. Let's first talk about how an investment in market research leads to big returns in marketing and advertising. People rarely make buying decisions purely based on prices. A lot of what differentiates a product or a brand is an emotional connection. By understanding…

Contents