From the course: Making a Difference: How to Advocate for the Change You Want

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Keep generating content

Keep generating content

There's no way around it. Content rules the world. For your issue to get visibility and gain traction, you will need to develop content. But figuring out what kind of content to create can seem like more work than actually creating it. Let me help you take the guesswork out of it so you can focus on getting your message out. Now, it's important to know that the content formats I'll share in this course are my tried and true methods. You might be interested in other methods like social media, so you can take your issue viral. I'm excited to see what can be accomplished on these platforms, but I'm more interested in sustainable, lasting impact, which is what you'll get with my methods. The first content format I recommend is writing. Write articles, comments and opinion pieces to discuss issues and spread your message. You can use these written pieces to share a concise message with people who are interested in your issue. Whenever people contact me repeatedly about the same problem…

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