From the course: Mailchimp Essential Training
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Creating landing pages in Mailchimp - MailChimp Tutorial
From the course: Mailchimp Essential Training
Creating landing pages in Mailchimp
- [Instructor] Landing pages are used to support the email and ad campaigns you run, by giving your audience a link to read more. You might use a landing page to advertise a sale, for example, or a contest. Before we start, I want to explain the difference between creating a website and a landing page. Landing pages are single topics. They're usually highly-focused and time constrained, meaning they have a start date and an end date, so it's just not the same as a website. Let's take a look at how to build a landing page in MailChimp. To build a landing page, you'll click the Create button and select Landing Page. Right at the beginning, you'll need to give your landing page a name, and this is not something that the audience will see. It's just so you can find it in your dashboard. The Two Trees company likes to have a pet photo contest every spring to engage their customers in some friendly competition and to collect user-generated photography that they can use in their campaigns…
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