From the course: Logo Trend Report 2024–2025
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Passages
- Passages is the name we attributed to this trend because so many of these logos we'll discuss, look as if you could actually take a journey through them. But it also forces me to consider what they represent, and we realize that a journey is not always measured in distance. Some of these may represent a journey over time or through culture, or through story or music or your mind, or through somebody else's mind. Diversity of these marks only opens my own mind to the inventive nature of our fellow designers. As a rule for these trending marks, there is some concentric element that demonstrates the passage. And as in both of these, you'll see what appears to be an aperture opened at the distant end. But maybe the question is, are you coming or going through that portal or possibly just an observer? This mark for the Grande Arche in Paris, now rebranded L'Arche by Yorgo and Company, is part of an extensive identity system for this iconic structure. Note that the line weights vary here…
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