From the course: Logo Design: Shapes and Symbols
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Repetition to create form
From the course: Logo Design: Shapes and Symbols
Repetition to create form
- Some of the oldest parables, fables and idioms ever repeated are based on strength in numbers. Many hands make light work, or the acronym TEAM standing for Together Everyone Achieves More, are just two variants on themes that permeate the corporate culture everywhere. There's a reason for this, and yes, it really does have something to do with logo design. Imagine for a moment your client's greatest attributes, those virtues that they would like for you to visually convey to their audience. You would probably be hard pressed to write this list without using words like most or many, or largest or greatest, superlatives that usually rely on numbers, strength in numbers. But where numbers become most impressive is when they work together. Multiple offices working in harmony or a large number of employees with a single-minded focus, or the greatest selection of merchandise under one roof. I would have a challenging time…
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