From the course: Logo Design: Shapes and Symbols

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Mythology: The power of the story

Mythology: The power of the story

From the course: Logo Design: Shapes and Symbols

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Mythology: The power of the story

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- I often share with designers that you may be able to craft a beautiful mark, but unless you have a good story to tell, the logo is completely hollow. Your ability as a designer to communicate becomes vastly more valuable when you expand your interests and your knowledge base in other areas. One of the reasons animals make such a rich source of visual analogies for logo design is because they're inextricably woven into our culture. From the bedtime stories we're read as children to the literature our popular culture is based on. Whether it was Aesop's Fables, a Disney Classic, or Sesame Street, the same stories are told time and again with a change of cast members but the same parables still at the core. A tortoise is slow but steady and will win the race with the speedy hare. An ugly duckling will grow into a beautiful swan, and on and on. Because many of these stories have been handed down over generations, it…

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