From the course: Logo Design: Breaking Down the Process
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Creating brand systems
From the course: Logo Design: Breaking Down the Process
Creating brand systems
- [Instructor] When you create a logo design, you're creating visual assets. The totality of these visual assets make up the vast majority of a brand's visual identity. In this movie, I'll go over how to think through and develop multiple additional formats to create a complete brand system of visual assets that'll help a client communicate in any context of use. So let's jump into it. So this is the design direction that tactic action selected to move forward with. And I'm fine with that because this is my favorite one. I think there's a lot of potential to do other assets that will be part of their complete brand system. But once they lock in to a design direction, this is where I'll then lock in to universal colors and apply 'em to this design and the assets that I start creating, once the direction is selected, and I'll click on this layer, I set up all the CMYK assets for each of their primary brand graphics, whether it's the vertical logo design, the horizontal, the alternate…
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