From the course: Logo Design: Breaking Down the Process

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Conclusion

Conclusion

From the course: Logo Design: Breaking Down the Process

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Conclusion

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- [Presenter] Creating logo design is a very rewarding process, and when handled well can help a company, product, or service thrive as they communicate with their intended audience and grow. The process we covered in this course is a systematic creative process and included seven stages of creative development. Let's quickly review each stage, thumbnail drawing and ideation, because drawing improves design, creating brand marks using simple shape building methods and functionality, pairing typography, analyzing letter forms, and aligning it to a brand mark's aesthetic. Establishing brand colors using global colors, and dialing in universal colors. Creating design comps, helping a client envision the possibilities of your designs, creating brand systems, developing a complete and comprehensive system of visual brand assets. Brand assets and brand style guide, delivering organized brand assets and a brand style guide to help 'em manage them. The culmination of the systematic creative…

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