Feature section - LinkedIn Tutorial

- Your featured section is the only area of your profile where you get to dictate what you believe is valuable. Now, a couple things. What is it? Your featured section allows you to showcase specific posts, articles, links, media, other content prominently on your profile. It's essentially your highlight reel, right? This section is designed for you to show any content that you feel represents your identity and your expertise. You want to make this highlight real about what you've already learned, not the things that you're in the process of learning. So talk about the problem and the solution that you delivered and how you figured that out as opposed to this is something that I'm learning right now. While you can show here many different media formats, I personally recommend showcasing text-based posts with a very bright image. Why? Well, if a post is a link and the recruiter clicks on it, they'll be redirected off your profile. We don't want that. We want them to stay on your profile and to be excited to review all the other sections of your profile. Now, here's an example. Look at this featured section. Do you see the first line of text and the image? There's a very bright image that is inviting, and that first line is something that's like my website kept breaking because of X, Y, Z. That's a hook and someone viewing that is more likely to be enticed to click on it and to learn more about what you did. Why was it breaking? What was the problem? What was the solution? And why do you believe that solution to be accurate? These are important parts of the story that you want to include in the post that will explain the full solution. Now, you're inviting them to see a different side of yourself that the average post probably doesn't even have. And the best part about that is we are still keeping them on our profile and they're still engaged while learning about who we are in relation to the role. We talked about this in the course already but it's a really important thing to keep in mind when you're looking for a job that your main audience is recruiters, not necessarily people developing technology. Recruiter specialty are in people. So if you choose to redirect them to a highly technical site in the form of say, a GitHub link, they may not come back to your profile. The GitHub and the project links and the source code, et cetera, that's going to be for later on down the line when somebody else is checking out your profile of a more technical nature. Recruiters have a dozen tabs open on their internet browser and 100 different profiles they're looking at in a glance. Make it easy for them to want to have a conversation with you. Don't hide the best pieces of your career. Don't bury the lead, put your highlights front and center. That's the best way to post on your featured section in your LinkedIn profile.