From the course: Learning Graphic Design History
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Post-modernism
From the course: Learning Graphic Design History
Post-modernism
As the mid-1970s rolled in, a new era was dawning in graphic design. The once dominant modernism, with its emphasis on rationality, objectivity, and rules, was losing its appeal. A new generation, hungry for self-expression and intuition, was ready for a change. Graphic designers began exploring ideas such as decoration, pop culture, and historical classical forms. The term applied to this is post-modernism. Post-modernism is a complex subject. Entire sections of libraries are devoted to books on the idea. But there are a few constants in graphic design. It rejects the principles of modernism, allowing form to be separate from function. Design can be expressive and ignore practicality. can be borrowed from various sources, and typography can have alternative meanings. Irony, a cornerstone of postmodern design, infuses a sense of playfulness and wit. Designs may playfully borrow forms or ideas from elsewhere, treating them satirically. Alternatively, they may embody irony themselves…
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