From the course: Leading a Marketing Team
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Create key performance indicators
From the course: Leading a Marketing Team
Create key performance indicators
- You as the marketing leader are the central player in generating profits. So you need to keep close track of how you're doing so you can achieve your goals. You do that by holding regular business reviews with your team. A business review is meeting with your team members and key partners in finance and other departments to go over recent marketing results and compare it to planned results. Some companies call it a deep dive into what's going on with the business. You do that with key performance indicators. Key performance indicators help you keep track of your overall strategy and your individual marketing programs. They alert you when it's time to intervene and take action to get things back on track. Without KPIs you're flying blind, so to speak and you run the risk of falling short of your overall goal. Now to be most effective each KPI should be quantifiable and measurable. You could have as many as you want,…
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