From the course: Lead Generation: Multichannel PPC Strategy
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PPC strategy: Lead generation for national businesses
From the course: Lead Generation: Multichannel PPC Strategy
PPC strategy: Lead generation for national businesses
- [Instructor] Lead gen for national businesses can be simple or it can be tricky, depending on your company structure. On the one hand, you have a broad area to collect data. On the other hand, there may be regulations, team structure, or other complications that make it tough. First and foremost, I recommend thinking through the way that you'll need to report out. What types of information will stakeholders need to know? For instance, does your company have local businesses, but at a national scale? Can budget be spread at your discretion, or are there regional factors that impact budget? Can leads come from any part of the country, or do you need equal or close to equal spread of leads from different areas? If you just need to report on performance by location, that's simple enough. But if you need to control performance on a more granular level to support sales territories, for instance, you would likely need to…
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