From the course: Lead Generation: Multichannel PPC Strategy
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Content inventory to build your funnel
From the course: Lead Generation: Multichannel PPC Strategy
Content inventory to build your funnel
- [Instructor] When it comes to lead generation, content is a valuable resource. Content is what entices prospects in. Content is what informs prospects along the journey, and content is what will eventually convince folks to convert. It's a good idea to make sure that you have the right content to keep your prospects engaged. In this video, I'll show you how to take inventory of the content that you have, and determine if there are any gaps that should be filled. The first step is to map out exactly what your prospects are looking for, especially for longer buying cycles, where the prospects are doing more research. What information do they need? For shorter buying cycles, what motivates this purchase? How can we motivate them right away? I like to map this out in a little Excel doc where I can list the different steps that a persona might take and the types of content that they would need in order to feel…
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