From the course: Lead Generation Foundations
Join today to access over 25,300 courses taught by industry experts.
Example: Personalization to convert a qualified lead
From the course: Lead Generation Foundations
Example: Personalization to convert a qualified lead
- [Narrator] This is a story about Two Trees Olive Oil, a family-based business with a history of farming and making olive oil. Two Trees Chief Marketing Officer, Nicole Katz, reviewed her social media and website data. She learned that lots of people visited Two Trees Olive Oil Facebook and Instagram pages, clicked through to the website, and signed up for the email newsletter. However, not many qualified leads, meaning those who signed up to receive the email newsletter, converted to customers. That's a major lost opportunity. Nicole was determined to understand why this was happening and how to fix the problem. She asked her marketing and research teams to assess in-market performance of their emails. The data showed lower than average rates for open and click through. That means that most people deleted these emails without opening or reading them. The few people who did read the email weren't interested…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.