From the course: Launching Your Newsletter on Substack

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Build a brand identity

Build a brand identity

From the course: Launching Your Newsletter on Substack

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Build a brand identity

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- [Instructor] Think of your Substack publication as your business. And like every good business, it'll need its own brand identity. Your readers respond to the overall look and feel of your site, posts, and even social media presence. Unique and consistent brand elements will help you visually communicate your writing while developing trust. Let's get started. Some questions to ask yourself are, how will you be presenting your writing? Is it as an individual with your own style, or as a product of a company, group, or organization? The way that you craft your brand identity is going to be very different for each one. For example, your branding identity around your logo could look like a headshot if you're an individual, or your company logo if you're a company. Similarly, with your voice and tone, you're going to use your own unique style as an individual, and as a company, you'll likely have a clear set of directives…

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