From the course: Launch Your Product to the Press
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Build a media list
From the course: Launch Your Product to the Press
Build a media list
- [Instructor] You can have the most dialed-in messaging and targeted press release, but if you're not targeting the right audience and pitching the right publications, what's the point? This is where a media list comes in. A media list serves as your lifeline to the press. It is a document that houses all of the research on your media publications and press that you want to get in front of. This includes reporters, bloggers, TV producers, freelance writers and editors across print, online, radio, and television. A media list is important because it forces you to think long and hard about who should receive your news, who your audience is, and how you will approach them. When you're ready to send out your press release, you need this ready. This will be a relevant document for you. There are two things you need to take into account before we start creating your media list. One, it's important that you identify who your target audience is ahead of time, since the sole purpose of this…
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