From the course: Jump-Start Your LinkedIn Live Channel

What you should know - LinkedIn Tutorial

From the course: Jump-Start Your LinkedIn Live Channel

What you should know

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- Before you make the commitment of becoming a broadcaster on LinkedIn Live, let's scratch away the surface and learn some more fun facts about the platform. LinkedIn Live is a streaming platform for individuals and organizations looking to broadcast live video content to their network in real time. This is done from either a LinkedIn page, profile or LinkedIn event. Keep in mind that only members who receive approval can become a LinkedIn Live broadcaster. Safety is a major issue for many social media users when it comes to their favorite platforms. However, LinkedIn is the most trusted social network in the US. 73% of social media users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook. Overall, LinkedIn has 722 million members. So while that's not as much as Instagram's 1 billion users or Facebook's 2.74 billion, it has a specific business focus and has an audience well worth noticing. And it's only growing. LinkedIn Live is the perfect tool to build deeper connections and drive more engagement with the world's largest professional community. Live videos get on average seven times more reactions and 24 times more comments than native video produced by the same broadcasters. LinkedIn Live allows you to live stream to your profile, company page or events. It also gives you a number of broadcaster features. For instance, you can schedule live streams in advance to generate buzz, enable automatically generated captions and even stream live video on your profile background photo. For more options, click this link below and discover the growing possibilities.

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