Jonah Berger on Viral Marketing
With Jonah Berger
Liked by 1,419 users
Duration: 54m
Skill level: General
Released: 2/8/2014
Course details
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Cynthia Orsini-Dahl
Cynthia Orsini-Dahl
Commercial Actor/Model - Health & Wellness Instructor - Visual Storyteller
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Ella Rugenstein
Ella Rugenstein
Digital Marketer | E-commerce, Paid Media, Content Strategy & Performance Analytics
Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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