Introduction to Content Marketing
With Colleen Jones and Madecraft
Liked by 1,204 users
Duration: 1h 30m
Skill level: General
Released: 10/14/2019
Course details
There are tens of thousands of content marketing jobs being advertised on LinkedIn. These roles have never been in more demand. That’s why adding content marketing to your skill set is such a smart career move. In this course, expert Colleen Jones introduces you to the fundamentals. Discover what content marketing is—and what it isn't. Then learn how develop a smart content marketing strategy. Find out how to correctly identify an audience, create a unique brand point-of-view, and build out your content. Finally, Colleen shares how to build a content calendar, track the performance of campaigns, and leverage cutting-edge technology to make scaling programs easier. Using these basic techniques, you can build effective content marketing programs that drive traffic, engagement, sales, and more.
This course was created by Madecraft. We are pleased to host this content in our library.
This course was created by Madecraft. We are pleased to host this content in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
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Sanat Patel
Sanat Patel
I turn social media into a lead generation machine | Social Media Manager for brands & start-ups
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Timilehin Onimisi
Timilehin Onimisi
SaaS Growth Strategist | Solving Signup Problem with SEO, AIO & High-Conversion Funnels
Contents
What’s included
- Learn on the go Access on tablet and phone
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