From the course: Introduction to Business Analytics
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Apply basic data governance
From the course: Introduction to Business Analytics
Apply basic data governance
Even the best data becomes useless if it's disorganized. You've probably heard the phrase “Garbage in, garbage out.” This is where data governance comes in. It's not just a buzzword, but a set of practical habits that keep your analytics work clean, consistent, and trustworthy. In this lesson, you'll apply basic governance practices to Sipwise, the fictional coffee ecommerce company. Let's say your marketing team builds a dashboard using one customer file, and finance uses another version for lifetime value, or LTV. Suddenly your numbers don't match and leadership has no idea which is right. This is the exact situation that governance helps you to avoid. One strategy is to differentiate your raw data, which comes directly from your source systems, from your transformed data, which is a curated, single source of truth ready for analysis. With this approach in place, you can direct stakeholders to the transformed layer and embed reusable business logic, like Lifetime Value, into that…
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