Innovative Customer Insights for Everyone
With Drew Falkman
Liked by 45 users
Duration: 1h 50m
Skill level: Intermediate
Released: 5/16/2025
Course details
In this course sales, marketing, support, and product professionals learn how to be significantly more successful by understanding who their customers are and what they need. Join instructor Drew Falkman as he shows you how to recognize which customer insights are the most meaningful to your operations and business. Learn how to measure your efforts around actionable data, build an ICP (ideal customer profile) you can use across the enterprise to craft stronger marketing messages, get better leads, and have higher conversion and retention rates. Drew explains the concepts of TAM (total addressable market), SAM (serviceable addressable market) and SOM (serviceable obtainable market) and how they correspond to your customers and marketing, sales, support, and product efforts.
Plus, learn how to use qualitative and quantitative customer data to identify opportunities, interview techniques to get direct customer feedback and insight, and AI tools that can help in customer insight efforts.
Skills you’ll gain
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- Learn on the go Access on tablet and phone
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