From the course: Influencing Others

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Influence how they think

Influence how they think

From the course: Influencing Others

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Influence how they think

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- [Instructor] A top tier consulting team walks into the boardroom of an iconic global company. They have data, analyses and sharp presentation skills. Three minutes in the CEO glances at his watch, stands up and walks out without a word. What went wrong? The CEO's departure was undeniably rude, but he was gone before he left the room. He likely thought, this isn't valuable to me, not worth my time. His mind went elsewhere. And when you lose someone's thoughts, you lose your influence. To effectively influence what others think, you must earn their attention, guide their understanding and imprint ideas in ways that last. Here's how to do it in two steps. Step one. Ruthlessly focus your main message. Focus first on a single question. What's the most important thing your audience must know and remember to support your goal. Let's say the consultants recommended that the CEO increase cash reserves for economic stability. Their main message could be in a crisis, cash protects jobs and…

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