From the course: Igniting Emotional Engagement for Influence and Buy-In
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Use personal language to tap into fundamental human desires
From the course: Igniting Emotional Engagement for Influence and Buy-In
Use personal language to tap into fundamental human desires
- Once you get past food and shelter, human beings have two fundamental needs. Connection and meaning. We want to be part of something bigger than ourselves, and we want to know that our work counts for something. These two needs transcend culture, age, race, and sex. If you want people to care, you need to find a way to help them fill those two fundamental needs. Let's start with connection. Connection is about the need for others. As humans, we live in families, we work in teams, and we gather in fellowship. We're hardwired with an innate need for belonging. This is because from an evolutionary standpoint, we don't do so well on our own out there in the wild. In fact, isolation is devastating to our brain. It tells us we're the outsider, which is threatening to our primal cells. The second big human need is meaning. We want to know that our individual contributions count. The more meaning people attach to their job or tasks, the more effort they'll put into doing it. When you know…
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