From the course: Ideation to Execution: The Content Creator’s Blueprint

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Create your minimum viable content (MVC)

Create your minimum viable content (MVC)

From the course: Ideation to Execution: The Content Creator’s Blueprint

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Create your minimum viable content (MVC)

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- Now, after you find out who your target audience is, how do you know what type of content will actually work for them? Well, that's where the next step comes in, creating your Minimum Viable Content, your MVC. The concept of MVC, it's similar to Minimum Viable Product, MVP, in the business world. I want you to think about Apple launching their first iPhone. It wasn't packed with every possible feature, right? But it had all the essential features, a touchscreen, calling, texting, and some simple apps. This allowed Apple to test their concept, learn from the real users, and improve future versions. So, when you apply that exact concept from Apple to content, you get MVC. What that means is that you're going to start with content that's good enough to see what people liked best. It could be different topics, various formats, short-form, long-form videos, images, and et cetera. Even different languages, if that's applicable for your content. It doesn't matter, the goal is to find out…

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