From the course: IAPP Certified Information Privacy Professional (CIPP/US) Cert Prep

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Data ethics

Data ethics

From the course: IAPP Certified Information Privacy Professional (CIPP/US) Cert Prep

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Data ethics

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- Marketing activities involve substantial amounts of personal information, and for this reason, privacy professionals have an obligation to assist their organization with complying with ethical principles when the organization conducts marketing activities, including digital advertising. One framework for better understanding these obligations is the Privacy Management Framework, or PMF. The PMF outlines nine components commonly agreed to as the foundation of data ethics. The first PMF component is management. This principle states that an organization handling private information should have policies, procedures, and governance structures in place to protect privacy. For example, the organization should clearly define the roles of data owner, data steward, and data custodian. The second PMF principle is agreement, notice and communication. Anyone who is the subject of records maintained by the organization should receive…

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